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Field Grey: This refreshing of the studio's identity was driven by the desire to create a softer, less formal tone of voice, whilst retaining the qualities of reliability and functionality that people already associate with Field Grey's approach to uniform design and production. As the studio's work and ambitions expand into new ventures like Ready Wear, the identity also needed to accommodate such new initiatives by providing them with their own distinct voice whilst retaining their association with Field Grey. This approach also provides a subsidiary mark for use on social media and garment labelling.

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